Federópticos

Federópticos

Federópticos

Research Case study

About Federópticos

About Federópticos

Federópticos is an optic group specialized in a variety of solutions and professional services in both visual health and audition.

We meet Federópticos in the concept of a “redesign” of their webpage and e-commerce site to improve their connection with users and their needed solutions. Federópticos (and Audiocentro, their ‘audio-oriented’ counterpart) provide a lot of interesting and valuable solutions for their clients, and have plenty of professionals in disposition to help when needed too, but could use some help to communicate this aspect to potential clients that don’t know them yet.

Project goals

Project goals

This project is set to take adventage of all steps in the design process to create an exceptional experience and development of the final product, keeping track of the company needs, the state of the market in these niches and what solutions are we offer to facilitate communication with potential clients.


This project is set to take adventage of all steps in the design process to create an exceptional experience and development of the final product, keeping track of the company needs, the state of the market in these niches and what solutions are we offer to facilitate communication with potential clients.


The construction

The construction

For this project, we employed a methodology based on the five stages of the Design Thinking approach, with adjustments tailored to the project's specific requirements. These modifications included emphasizing the importance of the research (empathize) g stage and knowing fully how the site -and other related sites- work.

For this project, we employed a methodology based on the five stages of the Design Thinking approach, with adjustments tailored to the project's specific requirements. These modifications included emphasizing the importance of the research (empathize) g stage and knowing fully how the site -and other related sites- work.

The process

STRATEGY

  • User Journey Map - Pain Points

  • Benchmarking - Comparable analysis.

SCOPE

  • MVP

  • Userflow / User Stories

STRUCTURE

  • CardSorting

  • Tree-testing

  • Information Architecture

SKELETON

  • Low-fi Wireframe

  • Sketching process

SURFACE

  • Identity / MoodBoard

  • Color System, Iconography and visual hierarchy

  • Mockup screens

The process

EMPATHIZE

  • Benchmark

  • UX Audit

  • Workshops

DEFINE

  • MVP

  • Technical aspects

  • Userflow

IDEATE

  • Navigation logic

  • Information Architecture

PROTOTYPE

  • Sketching

  • Low-fi wireframes

  • Design System establishment

VALIDATE

  • System integrations

  • Mockups

  • Final adjustments

0 - Client workshops

0 - Client workshops

0 - Client workshops

For this project knowing the users, their needs and frustrations is extremely important, and in the same sense knowing what the client needs, and what the partners (other visual health facilities, resellers, etc) needs related to them allow us to understand how this processes work and how can they be improved. For this three workshops were conducted: one with members of Federópticos, one with members of Audiocentro, and another one with both center’s partners.

1 - Benchmark

To create an environment that highlight the most important aspects of the products and solutions Federópticos/Audiocentro offers we also need to know what the competitors are doing and how they approach clients, products and solutions. How many competitors offers the same solutions? Who offers similar products? What’s the most important in each page?

The main insights in this research were:

1 - Benchmark

To create an environment that highlight the most important aspects of the products and solutions Federópticos/Audiocentro offers we also need to know what the competitors are doing and how they approach clients, products and solutions. How many competitors offers the same solutions? Who offers similar products? What’s the most important in each page?

The main insights in this research were:

2 - Web Analysis (UX Audit)

2 - Web Analysis (UX Audit)

2 - Web Analysis (UX Audit)

This analysis provides concrete recommendations to optimize the user experience, improve satisfaction and achieve business objectives through a more intuitive and effective interface.

With this theoretical basis, a complete review of both the Federópticos/Audiocentro sites has been carried out from the perspective of usability, specific needs and possible improvements.

3 - Workshop analysis

In order to create validated decisions is important to keep track of all the information we can acquire and analyze it, elaborating conclusions and saving this information to triangulate later in the finishing lines of the research process.

3 - Workshop analysis

3 - Workshop analysis

In order to create validated decisions is important to keep track of all the information we can acquire and analyze it, elaborating conclusions and saving this information to triangulate later in the finishing lines of the research process.

4 - Research insights

4 - Research insights

After gathering research, we define next steps using information as a guide in the design cycle. We employ information triangulation to identify patterns in insights gathered, such as design patterns, persistent information, and user needs across products. This approach helps pinpoint specific improvement areas for implementation on the new site.

In order to enact the appropriate user testing instances, a functional prototype must be made, allowing users to navigate through all possible interactions and providing clean instructions allowing them to search for what they need following their logic and mental patterns.

Where are we now?

Where are we now?

Where are we now?

The research was conducted using a mixed approach, combining quantitative and qualitative analysis. Analytical tools were also used to evaluate web traffic, positioning, user interactions and performance metrics. In addition, workshops and focus groups were conducted to obtain qualitative insights into their needs and expectations.

Key focus areas:

  • User Experience (UX): Evaluate the usability and navigability of the current website to identify areas for improvement.

  • Digital Competence: Analyze competitors' online presence to highlight opportunities and gaps in digital strategy to extract 10 best practices.

  • Market Trends: Research the latest trends in web design, emerging technologies and online services in the industry.

  • Performance and Analytics: Use analytics tools to assess current performance and propose data-driven improvements.

  • Gaining insight: Discussion and research sessions to extract key findings and common patterns.

UX LAB

Barcelona - New York - Buenos Aires

What We Do

UX Research

Product Design

UX Consulting

Prototyping and Validation


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LinkedIn: Gisela | Belén

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